In a world where the circular economy is becoming the new vogue, the Mediterranean serves as a vibrant backdrop for sustainable fashion endeavors. Enter Dana Carmont, a designer who embodies this ethos, turning the fashion wheel full circle from waste to haute couture. Based in Birkirkara, Malta, this Sydney native has been an entrepreneurial spirit since her teenage years, and her journey has led her from Australia to Singapore, Bali, and finally to the Maltese archipelago.
For over 25 years, Dana has been the go-to designer for bodybuilders and bikini models, crafting glamorous swimwear that accentuates their physiques on stage. Her experience at Seafolly, a renowned Australian swimwear label, laid the foundation for her unique and sustainable collections. Cut-to-order and exclusive, her pieces are a testament to her commitment to sustainability.
But it was her design studio in Birkirkara that became the crucible for her latest innovation. Faced with the reality of fabric waste, Dana had an epiphany. Why not turn the hems of glitzy evening dresses into itsy bikinis? And thus, the light bulb flickered on, illuminating her path to upcycling.
Alongside Dana is her husband, a connoisseur of thrifted treasures. His treasure hunts through charity shops revealed an abundance of vintage curtains, lace tablecloths, and denim jeans—items often overlooked but brimming with potential. This discovery led to the birth of Dana’s REFASHION Project Collection, a line inspired by the Mediterranean summer.
Picture this: bucket hats and oversized brimmed hats crafted from vintage curtains, perfect for the Maltese sun. These aren’t just hats; they’re foldable, funky statements that pair seamlessly with sling bags spacious enough for a beach day’s essentials.
But Dana didn’t stop there. Vintage lace curtains and tablecloths were transformed into elegant lace pants and tops, designed to be worn over bikinis. These pieces aren’t just clothing; they’re a nod to traditional Maltese homes, capturing the essence of the Mediterranean in every stitch.
And what about those pre-loved jeans? Dana saw beyond their casual demeanor. She reimagined them with layered hems, creating a versatile look that transitions effortlessly from day to night. Leftover fabric? Turned into patchwork bucket hats, because in Dana’s world, waste is a word without meaning.
In a fashion landscape often criticized for its wastefulness, Dana Carmont stands as a beacon of circular economy. Her REFASHION Project Collection is more than a line of clothing; it’s a manifesto for sustainable, Mediterranean-inspired elegance. Whether you’re lounging by the pool or dancing at a summer festival, Dana’s creations ensure you’re doing so in style—and with a clear conscience.
